About Us

CHULA started off as just a nickname, well, more of a term of endearment. What we didn’t know was what it would turn into. The two of us have always had a strong passion for creating and we knew we wanted to make something that resonated with people, the way the town of Ericeira, in Portugal resonated with us.

CHULA blends surf culture with clean, everyday essentials. Each piece is designed to feel effortless. It's the kind of clothing you throw on after the beach, on the way to a coffee run, or just lounging at home.