OUR STORY
Chula started as a nickname and grew into something bigger: a surf-inspired clothing brand built around comfort, creativity, and everyday coastal style. The word "Chula" means cute girl or cool girl in Spanish. Our brand is inspired by years of surfing at the Jersey Shore and brought to life after a summer trip to Ericeira, Portugal. The brand is rooted in the sun, salt air, movement, and the feeling of effortless days by the ocean.
Our pieces are designed to feel easy, clean, and effortless. The kind of clothing you throw on after the beach, for a coffee run, or wherever the day takes you. Chula is about creating a feeling and building a community around the surf-inspired lifestyle that started it all.
Everyday Surf Aesthetics.
SINCE 2026 · NEW JERSEY / ERICEIRA
FOUNDED
Born from the coast
Chula was created from a love for surfing, coastal and beach culture, and everyday pieces that feel as good as they look. What started as a simple idea became a brand inspired by the places and moments that shaped it: the Jersey Shore, Ericeira, Rota, late summer days, and the freedom and happiness that comes with being close to the water.
Chula is built for people who want clothing that feels relaxed, clean, and personal. Each piece is designed to carry that surf-inspired feeling into everyday life.
FOUNDED IN
2026 · New Jersey
CREATIVE DIRECTOR & FOUNDER
Olivia Vricella | @livvricella21
CTO & FOUNDER
Luis Puchol del Pozo | @puchipuchol
CONTACT INFO
oliviavricella@chulasurf.com | luispuchol@chulasurf.com