SOHO POP UP

29 de octubre de 2026

Chula Surf is coming to New York City.

RSVP: CLICK HERE

On December 5th and 6th, we’re opening the doors to our first Chula Surf pop-up in SoHo at 456 W Broadway, New York, NY.

The store will be open from 11:00 AM to 6:00 PM both days.

For the first time, you’ll be able to shop Chula in person, meet the founders, try on the pieces, and experience our newest collection before taking it home with you.

A New Collection, Made in Small Numbers

Our latest collection is inspired by the colors, landscapes, surf culture, and coastal lifestyle of Portugal.

For this drop, we wanted to keep things intentionally limited. Only a small number of each piece, color, and size will be available at the pop-up.

Once something sells out in SoHo, it’s gone from the store.

The collection includes new hoodies, full zips, long sleeves, Henleys, tees, denim, and women's pieces designed around the same idea that started Chula: clothes made for life around the water and everywhere after.